Details
Summary:
Part 2: Advancing Your Skills with Google Analytics 4 (GA4)
Building upon the foundations, this session delves deeper into the newer and more advanced features of Google Analytics 4 (GA4) with a focus on maximizing its utility for PR and Communications professionals. Explore the redesigned interface, custom report building, and learn how to track campaigns effectively to gather insightful data for impactful PR reporting.
Event Type: Webinar
Address: Webinar, Webinar
Places available: 50
Places remaining: 46
Trainer: Andrew Smith MPRCA
Event Overview
What You Will Learn:
- Setting up and Configuring GA4: From creating a property to configuring data streams and linking Google Search Console.
- Navigating the differences between GA3 and GA4: Including the new metrics, amended metrics, and the shift from standard reports to more customizable analysis.
- Custom Report Building: Harnessing the power of Explorations and Google Looker for detailed analysis and sharing insights with stakeholders.
- Campaign Tracking: Configuring Google Analytics to accurately identify different traffic sources and creating UTM links for precise campaign tracking.
- Preparing for the Future: Strategies for adapting to the challenges posed by browser referral policies and data rate limits, and whether to consider alternative analytics tools.
Who should attend?
Both sessions are designed to equip PR and Communications professionals with the knowledge and skills to harness the full potential of Google Analytics, thereby enabling data-driven decision-making and more effective PR campaigns.