Details
Summary:
You’ll leave this course with the knowledge, confidence and plans to raise your profile in your industry on LinkedIn and no longer be a LinkedIn Lurker. You’ll find your tone of voice and be confident in creating content that resonates, to easily put yourself in LinkedIn’s top 1% of users, getting your mindset right to market yourself and your brand to generate leads, referrals and other opportunities.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 9
Trainer: Sophie Cross
Event Overview
How attendees will benefit
Develop your personal brand and know how to become a thought leader in your industry. You’ll know how to raise your profile, grow your network and business with confidence using LinkedIn without a humble brag in sight.
Who should attend
This course is aimed at all PR practitioners who would like to learn how to stand out on LinkedIn, grow a valuable network to open themselves up to brilliant business opportunities from the platform.
What attendees will learn:
- Why it’s the golden age of LinkedIn and why the time is now to use it effectively.
- How to make your profile page eye-catching and how to drive people to it.
- Defining your content pillars, brand values and tone of voice personality traits.
- Working out who you want to connect with and why.
- How to get the LinkedIn algorithm to love you.
- How to talk about trending topics and create posts with confidence that resonate and engage.
- Creation of a takeaway targeted content plan.
Special Delegate Instructions
This is a fun and engaging course with lots of practical elements designed so that you leave with the confidence and knowledge to get the most out of LinkedIn for yourself and your brand.
Materials
Attendees will receive comprehensive course notes.
Feedback
“Genuinely the best course I think I’ve done for my business. The results were instant and I see the numbers improve every day.”
Alice K Hollis, More Than Words
“I have just completed Sophie's course LinkedIn for Humans and I recommend it for anyone regardless of how long they have been using LinkedIn for. She mixes education and fun very well.”
Lorna Smart, Editor
“Thank you for the LinkedIn course. It really helped me find my true voice and gave me the confidence to use it!”
Stu Hallybone, Creative Director