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Workplace Champions

To enter Workplace Champions, contact:

Anna Green


T: 020 7233 6026 

Workplace Champions celebrates the leading places to work, live, and thrive in the PR industry. 

Workplace Champions aims to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues.

The awards showcase organisations that practice what they preach, leading by example to deliver equal opportunities and positive experiences for all their stakeholders. 

Teams will be judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. Organisations recognised as Workplace Champions will prove their commitment to ensuring employees feel heard, valued and respected across all levels of seniority. 

Key Dates:

  • Entry Deadline: Wednesday, 10th March, 2021
  • Finalists Announced: Tuesday, 6th April, 2021
  • Awards night: Thursday, 6th May, 2021 (Hopefully face to face - free to attend for all finalists)

 To enter the awards, please send your entry Anna Green on by the final entry date of: Wednesday, 10th March, 2021

There are eight categories:

·         Very Small Agency: up to £500k turnover

·         Small Agency: £501k to £1.5m turnover

·         Medium Agency: £1.51m to £2.5m turnover

·         Large Agency: £2.51m to £7.5m turnover

·         Very Large Agency: More than £7.5m turnover

·         In-house Team - Public Sector

·         In-house Team - Private Sector

·         Workplace Champion Award - This award recognises an individual within the workplace who has lead the way on internal issues such as staff welfare, mental health awareness, ethical matters, and generally improving the working environment for all. This award is open for any individual within a PR consultancy or in-house team to enter, be it the CEO or an unsung hero.


What does it take to be a Workplace Champion? 
You must demonstrate the following four key attributes:

Employee welfare
How do you prioritise the wellbeing of your employees?

·         Professional development: Do you have a CPD plan? Do you ensure that your employee are given ongoing training? Participated in PRCA CMS?

·         Employee care: How do you support your employee’s mental and physical welfare?

·         How do you engage with Black, Asian and ethnically diverse employee and do you track retention and progression of diverse groups?

·         Maternity/paternity leave: What is your approach to maternity/paternity leave?

·         Gender Pay Gap and Ethnicity Pay Gap: Do you report your pay gaps and are you taking action to address them?

Account management
Are you mindful of the moral aspects of the communications work that you do? Are your employee encouraged to express their own ethical concerns?

·         Conscientiousness: Does your agency have a moral code with regards to who you will or won’t represent? Can employee be excused from working on accounts they are not comfortable with?

·         What is your position on supplier diversity?

·         Charitable endeavours: Do you undertake any pro bono work? Can your employee do so?

Recruitment and retention
How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured experience?

·         Do you monitor the recruitment and progression of diverse groups?

·         How do you ensure candidates for roles are sourced from the broadest pool?

·         Internships: How do you treat your interns? Are they paid? Do you take part in any schemes like the PRCA’s PR Internships For All, or the Taylor Bennett Foundation?

Business practices
What structures do you have in place to ensure that the way that you do business is as ethical?

·         Accountability: what do you do to inform and educate employee on the code(s) of conduct that you follow? How does this feature in your inductions for new-joiners? PRCA ethics code?

·         Transparency: Where relevant, are you transparent about your account work and business activities, for instance on the PRCA Public Affairs Register?

·         Footprint: How do you handle your company’s environmental footprint?


Those entering should provide up to 1,000 words total responding to all four areas, in order to provide a 360 degree insight into the ethical positioning of the agency. Please be aware you MUST include at least 1 concrete example in each of the four areas.To enter the awards, please send your entry to by the final deadline - payment will also be arranged by email. The PRCA member entry fee is £180+vat, and for non-members, it is £250+vat.


PRCA Workplace Champions 2020 Winners

·         Very Small Agency: up to £500k turnover

o    Deryn Consulting


·         Small Agency: £501k to £1.5m turnover

o    Liz Male Consulting


·         Medium Agency: £1.51m to £2.5m turnover

o    Liquid


·         Large Agency: £2.51m to £7.5m turnover

o    APCO Worldwide


·         Very Large Agency: More than £7.5m turnover

o    Lansons


·         In-house Team - Private Sector

o    UKTV


To enter the awards, please send your entry Anna Green on by the final entry date of: Wednesday, 10th March, 2021

This year’s Judges:

Lindsay Paterson MPRCA

Ann-Marie Blake MPRCA

Steve Dunne FPRCA

Barbara Phillips MPRCA

Crispin Manners MPRCA


Interested in sponsoring Workplace Champions?
We are looking for a number of strategic partners to support the event. For more details on the packages available, please contact Steve Miller on 

Sponsored by: