Curiosity and an eagerness to learn are usually the best mindset one can ask from a person. It drives exploration and discovery which is followed by opportunities to learn - something that I knew would always benefit my life – after all, it is a tried-and-true mindset. However, after my three months as an apprentice, it’s only now that I have understood how curiosity can enable me acquiring skills for life.
I finished my A Levels in 2022, studying English Literature, History, and Religious Education. During my studies, my future was constantly coming into question. Whether that was from teachers, family, or friends, it would somehow become a topic of conversation eventually. The linear method of education which followed GCSE, A levels, and then University felt as though it was a predetermined path, one that didn’t quite align with my aspirations.
Instead of pursuing higher education, I decided to take a gap year. This gave me a chance to understand what I liked and what I disliked. As my gap year progressed alongside my research, I found myself increasingly drawn to the world of apprenticeships. The idea of learning while working and gaining practical skills in a real–world setting, resonated deeply with me. Eventually, I stumbled across Headland’s apprenticeship programme in collaboration with the PRCA, which is an organisation, that aims to raise standards in the PR and communications industry, on a website named Creative Access, and something just clicked. The prospect of gaining a Level 4 Qualification in Public Relations while working with exciting brands was too good to pass up. So, armed with my newfound curiosity and a determination to chart my path, I applied.
Fast forward to today, I can confidently say that embracing curiosity has driven personal and professional growth. Throughout my apprenticeship at Headland, I have not only developed practical skills in PR but also cultivated essential life skills that will serve me in the years to come. I am learning to approach challenges with a sense of creativity and ingenuity, being unafraid to experiment, iterate, and push the boundaries of what is possible. My curiosity has helped foster a willingness to explore new technologies, methodologies, and approaches, and which has thus facilitated my ability to remain adaptable within a rapidly evolving landscape. From a personal perspective, my curiosity and eagerness to learn have helped me to be more flexible, as I navigate change and self–discovery.
Overall, by embracing curiosity, I realise now that I have become empowered to step out of my comfort zone, embrace uncertainty, and seize opportunities for growth at every turn. An underrated yet powerful skill for life.
The PRCA delivers the Level 4 PR & Communications Assistant apprenticeship standard which gives individuals the opportunity to work for a real PR agency/team, receive industry training, and earn a salary whilst gaining valuable workplace skills and experience. Practical in nature, PR Apprentices are placed in the workplace and complete on-the-job training, progressing through clear stages of development and a formal assessment. Find out more about the PRCA Apprenticeship programme or Speak to the Team.