"You learn so many skills that come with working in the PR and Communications industry. Speaking to clients, calendar and email management, building relationships with journalists and arranging meetings are just to name a few. Confidence grows exponentially as you start to sharpen the so-called ‘’softer skills’’ like leading a call with your client, or managing meetings, and even the admin work. Having that responsibility is transferable across a lot of industries, including your day-to-day life outside of work."
2. What advice would you give to those considering an apprenticeship?
"Apprenticeships really do kickstart your career. Your thrust into the thick of working life from the get-go, and gain so much valuable experience along the way. When I was doing my apprenticeship, most of my friends were still in university whilst I was climbing the career ladder. I had a ‘big girl job’ at the age of 20. If you’re more of a practical learner, I’d definitely recommend applying for an apprenticeship - it’s very worth it."
3. What’s one apprenticeship myth that was ‘busted’ when you were on your programme?
"One myth I was taught at school was that apprenticeships were simply impossible to get into because of the low acceptance rate. Whilst there is a competitive aspect in any job or university application, there are so many in-house and agencies running apprenticeships. The volume of apprenticeships is growing, so don’t feel deterred. At least apply and give it a go.
Secondly, another myth is that as an apprentice you won’t get the same opportunities as other junior employees. A few apprentices I know got promoted at least once during the programme, it all depends on your company but you’re seen as part of the team and shouldn’t worry about feeling left out for being the only apprentice."
4. How long did you stay in the company you completed your apprenticeship in after your studies?
"I stayed in the company I worked for five months, however, I left due to some major life changes and needing to move abroad. Otherwise, I would have loved to stay. You really find you build a strong relationship with your colleagues during your apprenticeship and integrate with the team."
5. What are you up to now?
"I’ve decided to spend my time honing my personal growth through exploring my hobbies, travelling (recently visited Morocco and Oman), and focusing on my family life. However, the skills I’ve learnt will last a lifetime, and I’m excited for what the future holds."
The PRCA delivers the Level 4 PR & Communications Assistant apprenticeship standard which gives individuals the opportunity to work for a real PR agency/team, receive industry training, and earn a salary whilst gaining valuable workplace skills and experience. Practical in nature, PR Apprentices are placed in the workplace and complete on-the-job training, progressing through clear stages of development and a formal assessment. Find out more about the PRCA Apprenticeship programme or Speak to the Team.