The broadcast world is growing. Traditional broadcast audiences are growing continuously, and print readerships are falling. Online, brands are now becoming their own broadcasters through live streams and owned video content – narrowcasting to target their specific customer base.
These developments present agencies and in-house teams with a unique opportunity. If they can tell their story to broadcasters they can tap into this growing audience.
The PRCA’s Broadcast Group will showcase the best-in-class practices on for broadcast on TV, radio and online. Come and join us for events with major broadcasters, agencies and brands as we explore the ever-changing world of broadcast communications.