Most people in the industry recognise that, while we have small bursts of creative excellence, on the whole we could do better. This group exists to train, inspire & provoke the whole industry, from apprentices to students, execs, directors and agency MDs. It also aims to foster a better understanding of what exactly we mean by ‘creative’ which is rapidly becoming the most over-used and yet simultaneously misunderstood term in the industry.
Creativity is the means of solving problems, but right now it is one of our industry’s greatest challenges. This group seeks to bring people together to foster creativity in all corners of the PR world. As you might expect, this group is a bit creative in its approach; working with peers to challenge the industry and preconceptions of this essential element in everything we do.