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Russell Goldsmith MPRCA

Founder
Welwyn Garden City

About Russell


Russell established Audere Communications in 2014, having previously spent 16 years as a Director of broadcast specialists, markettiers. Audere provides content marketing strategy and implementation, producing the award-winning csuite podcast, that Russell presents too, as well as providing podcast production services to clients.  Their ArableAware podcast series that they produce for Adama Agricultural Solutions UK has been shortlisted in Communicate’s 2019 Corporate Content Awards for Best use of Audio.

The csuite podcast covers topics such as Marketing Communications and Innovation, Employee Engagement and HR, Social Mobility, Diversity, Mental Health and Wellbeing and more and features senior executives discussing latest trends, campaigns and issues, sharing best practice case studies. There are over 70 shows to date with more than 270 senior executives and the podcast has been recorded at conferences including the World PR Forum in Toronto and Cannes Lions 2016-2018.  Recent sponsors of the show include Microsoft, Nuffield Health, and the UK Cabinet Office and Ministry of Justice.

Russell also runs workshops on a number of aspects about creating engaging content for international campaigns, and regularly writes for industry magazines and blogs. He is also a PRCA approved trainer.

Training Theory


"With so many new technologies and platforms continuing to launch, all of which have an impact on how we consume our media diet, not to mention the need to remind ourselves of best practice, as well as learn from other sectors across our industry outside of those we specialise in, it's so important that as PR practitioners we commit to Continuing Professional Development in whatever format you can obtain it. I have really appreciated the willingness and flexibility of the PRCA to test out new workshops and the ease of use of their webinar platform has made the training programme accessible and engaging. There really is no excuse for PRCA members not to find a session of interest and get involved to improve personal knowledge and have some fun too!"

Specialisms


With a detailed focus on producing and streaming live and interactive content and on-demand videos and audio podcasts for brands and large corporations, Russell is well placed to provide advice on digital broadcast and content creation and aggregation strategy.