We all need to be "learning individuals" - to carry on learning soft and hard skills as we go through our careers; but learning should be fun as well as serious. I believe people learn best when in a relaxed environment and with others who share similar challenges. My courses have serious content but are highly interactive, with a stress on people learning as much from the others on the course as from me as trainer. Highly stimulating, interactive, rich in content, business relevant, pacey - that is what I try to bring to the PRCA training courses.'
Ruth specialises in training in the softer skills that are so important in today's business. In particular, she gives courses on how best to handle and manage clients, and on how to prepare and present presentations and motivation and leadership but there are more subject specific areas in which she also trains such as the use of market research and role of evaluation in public relations.