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Cultural Awareness

Summary: 
Join us to gain the insight you need to launch your global campaigns.
Description: 

Have you ever seen an advert and thought, “What were they thinking?” Can you think of an example of one that you thought was particularly good? What if we told you that appearances can be deceiving? When producing creative material, brands need to make sure that they are in-tune with the target market, down to the tiniest details. Things one culture may find 'odd' or 'off-putting' could be the key to succeeding in another country. Join us to gain the insight you need to launch your global campaigns.

Price: 
£258.00