The classic channels of the marketing mix are blurring – and rapidly. Today the accomplished in house PR practitioner has to know as much about the disciplines of Advertising and marketing as they do PR. What is the difference between each? When is it best to use each discipline? How can they best work together? How do you budget for each? And how do you measure the effectiveness of each channel?
Through examining current techniques in evaluating social media campaigns and looking at the social media management and evaluation tools available this course will give strong insight and guidance on best practice, consolidated by vivid and insightful case studies.
Delegates will learn:
The seven P’s of marketing
Introducing the disciplines of PR, Advertising and Marketing
What makes a great integrated campaign?
How to decide on which discipline to use, when and how to mix it with the other disciplines.
Creativity and how it can work across advertising, PR and marketing
Budgeting for PR, Advertising and marketing
The controlling factors of the marketing mix
Briefing and managing PR, marketing and advertising agencies
The digital facet of marcomms
- See more at: http://www.prca.org.uk/product.asp?cid=2&pid=3834&sid=283#sthash.UGwgJIJ...
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.