Start date: Monday 14th, October 2019
Length: 6 months
The PRCA Diploma in Change Management and Communication positions internal communication as a critical success component for major change programmes. It includes a thorough exploration of change management frameworks, impact and the project management models used so that internal communication managers can understand the approaches that are most often adopted inside large organisations. This includes systematic approaches to dealing with the transformation of an organisation's goals, processes or technologies and associated changed projects such as restructures, relocations, new work processes and IT system updates or replacements.
The course considers practical challenges and conceptual underpinnings relating to change management in agile and complex organisational settings. It focuses on the best ways to lead people through change, including approaches to communication in various stages of business change management programmes. This incorporates stakeholder identification and management, storytelling, channel management, coaching senior managers, communication planning and outcome measurement.
Successful candidates will be able to:
1. Understand key concepts in change management:
• Waterfall and agile approaches;
• The potential impact of successful business change management;
• The importance of effective business change leadership;
• Stakeholder identification and prioritisation;
• Stakeholder engagement;
• Issues identification and risk management.
2. Apply communication and engagement models in a change management context and advise senior change programme managers/clients:
• Communicating and leading people through change (gaining commitment);
• Listening, authenticity and dialogue;
• Communication planning and objective setting;
• Creating the narrative for change management;
• The transition curve and the psychology of change communication and engagement;
• Measurement and evaluation of communication outputs and outcomes.
The on-line training will be delivered by the PR Academy and the course leader will be Ann Pilkington.
Member Price: £2200 + VAT
Non-member Price: £2600 + VAT
Book by the 29th May to receive an early-bird discount of 15% off your booking.