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Many would consider university the ‘only way’ of gaining a qualification towards a long-term career; however, as an individual who has experienced both, I believe the power that lies within the latter is often underestimated. I believe apprenticeships to be hugely-beneficial, as well as a worthy alternative to university. https://www.prca.org.uk/LeonaOxLEP
”Leona Weston, Past PR Apprentice (2018), OxLEP
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A PR apprenticeship allowed me to work a fulltime job, get paid and gain a qualification. I had interaction with the clients and media from day one. I am now in the same career position as a graduate, if not a better position, as I have gained work experience. If you’re like myself who couldn’t decide what I wanted to be when I ‘grow up’, don’t jump into a minimum 3-year commitment and a lifetime debt just yet, look elsewhere! https://www.prca.org.uk/PRApprenticeshipsHitOrMiss
”Ella Porter, Past PR Apprentice (2016), BCM PR
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From the word go, I’ve been influenced by the most dedicated and talented practitioners within the PR industry. The programme transformed my confidence and aspirations, I’m relishing the present and excited by the future.
(Will was crowned London’s Apprentice Champion of the Year 2017) https://www.prca.org.uk/WillDarbyLondonChampion
Will Darby, Past PR Apprentice (2017), Golin
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I feel my apprenticeship has helped me to achieve a much higher level of personal confidence, both in and out of work. I am also able to recognise the development of my professional PR skills, such as organisation, communication, writing and timekeeping – all of which are crucial to being an effective PR team member. https://www.prca.org.uk/PRApprenticeFactFileZakHillard
”Zak Hillard, Past PR Apprentice (2016), ADPR
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This apprenticeship has helped me achieve a huge amount of confidence, not only in the way I present myself but also confidence in my work. Every day is different. When friends ask me ‘What do you do each day in the office’ I always struggle to give them a straight forward answer, because working in PR can mean that your schedule can change in an instant – and I love that. https://www.prca.org.uk/PRApprenticeshipFactFileScouts
”Emily Batchelor, Past PR Apprentice (2015), The Scouts Association
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I would definitely recommend anyone thinking of applying to do so! This is one of the best things I've ever done and is a great way to get you set up in this fast-paced industry. So yeah, go and apply! https://www.prca.org.uk/ApprenticeExperience
”Yazmin Fountain, Past PR Apprentice (2015), Frank PR
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I was fed up with the usual way of learning, being sat inside a classroom five days a week had become tedious. Being able to learn whilst also earning money seemed the perfect route to pursue. Learning naturally rather than forcing my head into a book is a lot more exciting. https://www.prca.org.uk/GolinApprentice
”Jack Moriarty, Past PR Apprentice (2015), Golin
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The apprenticeship has given me a range of opportunities and experiences which I never would have been offered had I gone onto university. It has boosted my self-confidence and has provided me with the professional skills needed for a successful career in PR.
https://www.prca.org.uk/ApprenticeFactFile
Emma Sisson, Past PR Apprentice (2015), Liz Male Consulting
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I can honestly say that it was by far the best year of my life so far... each and every day brought a new and exciting challenge. If you’re like me and are unsure of university, I would ask yourself whether you will definitely need a degree in the future. If the answer is no, an apprenticeship is a fantastic alternative where you can get the experience that most employers these days are looking for as well as a qualification. https://www.prca.org.uk/ApprenticeAmbassador
”Laura Wilson, Past PR Apprentice (2015), Cambridgeshire Constabulary
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All the trainers of the PRCA do such an excellent job, and I am convinced that I wouldn’t know half the things I know now without their teachings. So, thank you PRCA for incredible learning resources and thank you Templemere for taking me as your apprentice.
https://www.prca.org.uk/TheApprentice
Anais Belloul, Past PR Apprentice (2016), Templemere PR