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Vice Chair: 
Committee Member: 

The group will meet to explore and advance best practice in reputation management by understanding how reputation is changing for today’s organisations and the roles that different communicators play in shaping, enhancing and protecting it.

By joining forces with other PRCA groups we will explore reputation through different lenses; from the role of creativity and employee engagement, to the shifting generational perspectives on reputation and the reputational priorities for key sectors such as government, health and technology.

This will deliver:

  • New understanding of the complexity that sits beneath the term “reputation”
  • An appreciation of the roles that all comms experts play in shaping reputation
  • New questions and ideas about how best to measure reputation to account for its expanded definition

About Jenna Keighley CMPRCA:

For the last 15 years, Jenna has worked with a host of global technology companies to sell their products, shape their brands and build their reputations. Jenna is passionate about developing strategic, creative, integrated campaigns that engage audiences, drive tangible business outcomes and build brand value.

"The way that we approach reputation in our industry is evolving. Reputational threats are ever-increasing, with public expectations of corporate transparency combining with new means through which a carefully curated surface image can be destroyed overnight. We’re in a new era where reputation has to go deeper and mean more.

Creating a reputation for world-changing innovation means nothing if the market knows you’re also treating your staff badly, subverting environmental standards or providing a poor customer experience – and the market won’t forget. I look forward to exploring how we can ensure that reputation is embedded at the very heart of the business process in 2018 and beyond." 

About Nina Jaksic MPRCA:

Nina Jaksic MPRCA is Vice-President of EMEA Communications at BNY Mellon Investment Management, one of the world’s largest asset managers with US$1.8 trillion in assets under management. Nina leads the communications strategy for the company and its affiliated investment firms including Newton Investment Management, Insight Investment and Mellon Investments Corporation in the UK intermediary market, Netherlands and Nordics. Prior to this, she was corporate communications manager at Investcorp International where she covered communications across private equity, real estate investment, and hedge funds in Europe, the Gulf, and the US. She holds a BSc in International Communication and Media from Erasmus University in Rotterdam and a MSc in Corporate Communications and Reputation Management from Manchester Business School. Nina was listed in PRWeek’s 30 under 30 in 2019. 

Annabel Dunstan MPRCA:

"As MD, Annabel oversaw 3 Monkeys Communications growth to £7.1 million revenue. She’s also worked in other top 50 PR firms, in-house at Gulf Air, fronted a TV show, been a lumberjack and brought up two children. She founded and owns data-driven engagement consultancy Question & Retain with a focus on measuring employee experience, client satisfaction and membership engagement." 

This Group and its events are sponsored by MediaSmart.